Come Home 2022
Art Directors: Alyssa Campeau, Amanda Blackwood
Associate Creative Director: Jennifer Szilagyi
Designer: Luisa Bojacá
Creative Director: TJ Arch
Account Directors: Catherine Kelly, Ernie Brake
Account Managers: Alaina Collins, Allison Daley
Strategy Awards - Niche Strategy, Gold
Marketing Awards - Social Media, Bronze
Ice Awards | Integrated Campaign, Gold
Ice Awards | Social Media Campaign, Gold
Home means something different to everyone.
But to Newfoundlanders and Labradorians, it sure does mean a lot. The provincial government announced that 2022 would be ‘Come Home’ year. A year-long invitation to expats to return to visit the province. We didn’t have the budget to get the word out across the country to reach our audience. So we advertised to the people already here.