Coors Light
Clio Awards | Experience/Activation, Bronze
ADCC Awards | Experiential, Bronze
PRovoke Media’s North American SABRE Shortlist | Illustration and Photography
PRovoke Media’s North American SABRE Shortlist | Best Word-of-Mouth Marketing
Seeing your favourite artist live used to be a lot simpler.
Wrangle your allowance together. Buy tickets. Enjoy. Fist bumping and heart thumping, in a crowd of people who loved those songs just as much as you did. But these days it’s all pre-sale access codes and queuing in some imaginary line. And even after all of that, you still have to be quicker than the bot that’ll buy tickets in bulk and resell them to you for way, way, way more. Impossible.
So Coors Light decided to use our influence to bring back the Chill. For everyone.
Art Director: Laura Vardy
Creative Director: Abeer Verma, Mike Lo Nam
Executive Creative Director: Mark Mason
Chief Creative Officer: Josh Budd