The North Face
Art Director: Vu Song Vu
The One Show - Young Ones, Merit
Currently, The North Face predominantly serves an older, male consumer base.
This campaign enables the brand to inspire the next generation of female adventurers to develop a personal relationship with exploration.
SPOTIFY, NETFLIX
& YOUTUBE
We interrupt these platforms’ recommended playlists with The North Face sponsored content. These playlists will appear for female users aged 20 to 30.
The playlists will feature content across eras, genres, and languages to encourage exploration.
The North Face is named for the coldest, most unforgiving side of a mountain. Therefore, we will spotlight women-centric works that embody the spirit of rising above.
