OlAY SKINSURANCE
future-proof your glow
When Olay launched the Super Serum Body Care Line, we needed to encourage our audience to future-proof one of their greatest assets: their skin. And what better way to ensure it's future, than to insure its future?
Introducing Olay Skinsurance: Comprehensive Body Care Coverage. We hosted an immersive activation designed around the idea that skin should be treated like a long-term investment — one that’s worth protecting.
LUMINOUS SKIN IS OLAY’S POLICY
The experience included a Skin Analysis, personalized ‘policy plans,’ insurance-meets-iridescence vignettes for the ‘gram, and walking away with comprehensive coverage - full sized products from the line.
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