HUER x FRANK’S REDHOT

sweet tooth? SO YESTERDAY.

Zillennials love spice. They love bragging about loving spice even more. So when Huer and Frank’s RedHot dropped a swicy gummy bear collab, we had to give spice lovers the ultimate flex. And reward their fire with a little ice.

REP YOUR spice tooth.

We created a hyper-limited-edition Spice Tooth, made custom by Canadian Diamond Boyz.

10k gold. 154 hand-set rubies. Valued at $4K. With JUNO-award-winning DJ Felix Cartal as the face (or teeth) of the campaign.

• 46,239,647 impressions

• $1,146,745.88 in earned value

• 15% increase in social followers 

• And we truly put that sh*t on everything