Coors Light
Art Director: Laura Vardy
Creative Directors: Abeer Verma, Mike Lo Nam
Chief Creative Officer: Josh Budd
The doors have closed. The engines have started. For the first time in 12 years, the Chill Train has left the station.
For Super Bowl LVIII, Coors Light brought back an icon of the brand: The Chill Train. In the Super Bowl spot, the train made its way from atop the Rockies, travelling across Canada and delivering mountain cold refreshment. Not to mention leaving frozen freight for lucky fans as it made its way to the Big Game. We needed to bring the spot to life and make Canadians feel its chill — literally. All aboard.