Old Spice
Art Director: Laura Vardy
Chief Creative Officer: Josh Budd
Comic-Con stinks.
No, seriously. Lycra costumes. Long lines in the sun. The B.O. is a no-no.
To promote the Old Spice x Superman collaboration, we brought Superman’s super scent to the convention so everyone could Smell Like a Hero.
Victory Smells Sweet (and a little citrusy)
The campaign was a huge success, boasting:
12,000 attendees
5,200+ UGC posts with a reach of more 174 million
Highest sales week for the collection
