Old Spice

Comic-Con stinks.

No, seriously. Lycra costumes. Long lines in the sun. The B.O. is a no-no.

To promote the Old Spice x Superman collaboration, we brought Superman’s super scent to the convention so everyone could Smell Like a Hero. The campaign was a huge success, amassing:

• 12,000 attendees

• 5,200+ UGC posts with a reach of more 174 million

• Highest sales week for the collection

Turns out victory really does smell sweet. (And a little citrusy.)