Newfoundland & Labrador Tourism
Your Backyard Beckons
When borders closed due to COVID-19, so many who rely on tourism for their livelihood felt it the most. Your Backyard Beckons is a campaign to encourage locals to rediscover home. Because in a place where the door is always open, we want to make sure our small businesses can say the same.
Imagination is a passport to anywhere.
Though NL had closed its borders to tourists during the height of COVID-19, it was important to keep the province top of mind so that when travel resumed there would be no doubt about the first destination on our target’s bucket list.
Waiting to travel was frustrating for everyone. So we gave our dreamers something to do to pass the time.
Good things come to those who wait
We will help you play the waiting game
Congrats you're now ten minutes closer to being here
We encouraged residents of NL and neighbouring provinces to find winter fun in Newfoundland and Labrador.
Live each day to leave no song unsung.
As the province reopened, we welcomed travellers with optimism and a renewed perspective to seize every day.
Ice Awards | Print Campaign, Gold
Ice Awards | Craft Copywriting, Gold
Ice Awards | Print Single, Silver
Get into the right MindSet.
After sharing our philosophy, we created a deck of mindfulness cards to memorialize the NL way of life.
