Newfoundland & Labrador Tourism
Ice Awards | Print Campaign, Gold
Ice Awards | Craft Copywriting, Gold
Ice Awards | Print Single, Silver
Live each day to leave no song unsung.
As Newfoundland and Labrador reopened to tourists post-Covid, we welcomed travellers with optimism and a renewed perspective to seize every day.
Get into the right MindSet.
After sharing our philosophy, we created a deck of mindfulness cards to memorialize the NL way of life.
During winter, we encouraged locals to explore their own backyard.